Reshaping the Miss America image and creating better role models for future generations to come.

Project
The goal of this project was to rebrand a chosen company as well as creating an extensive brand standards manual, identity, and visual system. 

Solution
The chosen focus company was Miss America and the vision was to completely reshape the fundamental goals and overall image of the pageant company. The goal was to evolve Ms. America from the world of competitive, stereotypical, beauty pageant, “scholarship programs”  to a strong group of aspiring women who crave leadership, knowledge and community—creating better role models for future generations to come.