Rebranding the local family’s baking company of Anna’s Daughter’s Rye.
The purpose of the project was to find
a company to rebrand based on a self
discovered hand-written sign.
While venturing through the farmer’s
market at the S.F. Embarcadero Ferry building, I discovered a sign for rye bread
and hot chocolate. The owner of the sign
was the family baking company Anna’s Daughter’s Rye Bread. After taking note of their current branding and packaging, a
rebranding was designed that improved
their overall style. The goal was to make it more contemporary, while also helping it stand out amongst its competitors and stay true to their core beliefs and family history.